The Next Best Thing to Owning Your Own Stadium

Recently Boston has been a hotbed of sports excellence. With the Patriots sandwiching a Red Sox World Series Title with two Super Bowls of their own, the only stadium in the Boston area to not claim to be the home of a world champion is the FleetCenter. The FleetCenter is the home of the Boston Celtics and the out of commission Boston Bruins.
With the purchase of Fleet Bank by Bank of America, the Bank of America don't seem to be interested in the naming rights of the stadium. Their solution? Sell the naming rights. To whom you ask? Anyone that will pay for them. A boston.com article describes that the FleetCenter will now become "YourCenter" for one day only. You can currently bid on Ebay for the one day naming rights to the FleetCenter!
Unfortunately you don't get to change the name on the building on the outside of the building. However you do get 4 tickets to that night's game/event as well as your name for the center in the lights as patrons enter. The Highest bid for the 2/16/05 naming rights is $6,750.
I have an idea, Bank of America Executives, skip the foolishness of individual naming rights and gift the stadium back to the city as the legendary "Boston Garden". Think about the amount of goodwill you could generate among Bostonians. The Boston Garden reminds Bostonians of the days of Larry Bird and Bobby Orr, what better way to link your company with such great memories!