Tuesday, April 12, 2005

Harvard Business School

Harvard Business School actively recruits StartingBloc Fellows. Moreover they have taken out an ad in every Fellow's binder that we recieve, and it is situated in such a way that I see it every time I open the binder. The ad is incredibly simple and effective.
In simple Times script - middle of the page:
Talent Should Never WaitHarvard Business School
I must have looked at this over 100 times and each time I stop and think about it. It evokes the the mytique of the Harvard Business School Brand as well as gets you immediatedly thinking whether you can fit into that brand of high powered business people.